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Grey Worldwide Installs TLS
Legendary Agency Upgrades from Competitor's Product


NEW YORK, N.Y, -August 23, 2007 - Sonomic (www.sonomic.com), the premier provider of audio asset management solutions, today announced that Grey Worldwide has installed the Total Library Server (TLS) enterprise sound management system at its flagship New York headquarters. The TLS enables Grey's editors to instantly access their entire music and sound effects collections, as well as every sound in the 250,000 Sonomic Online Library, featuring Sound Ideas, BBC, and many more.


Though Grey had previously purchased a competitor's product, the TLS's unparalleled performance and features, along with Sonomic's reputation for comprehensive, hands-on support, convinced the agency to make the switch. "The TLS offers everything we were looking for," says Murilo Silva, Director of IT for Grey's Infield Digital division. "Not only does it integrate tightly with Pro Tools, we can also manage projects and track usage automatically. Best of all, the TLS can download new sounds from Sonomic's huge online database, so we always have access to the latest libraries from companies like Sound Ideas and BBC, without having to constantly buy new CDs."


Adds Sonomic CEO Adam Strauss: "Grey has been a consistent leader in the advertising field for ninety years in part because they have continually embraced new technologies. Their choice of the Sonomic reflects this commitment to excellence and innovation."


The TLS v 5.4.7 allows any engineer to search for, audition, and import any music cue or sound in their studio's library or the Sonomic Online Library to Pro Tools and most other DAWs, create shareable Taglists, and generate Cue Sheet reports. It also boasts functionality specifically designed for larger and multi-site facilities, including advanced network management, extensive usage reporting by user, client, or facility, and full remote access from any computer with an internet connection.


The TLS comes with the following:

  • Sound Library Server: Powerful Dell PowerEdge or Apple Xserve
  • TLS v5.4.x Client Software:
    • Sonomic Sound Engine™: Search and preview with the fastest and most powerful media search algorithm available - pinpoint accuracy and instant access
    • DAW Integration: Spot/Import sounds directly into Pro Tools™ and most other audio/video software. Includes waveforms overviews and region selection.
    • Taglist: Organize your sounds by project, date, producer, client, and more. You can rename files, change descriptions, and add your own notes. Taglists can be saved, recalled, printed, even emailed.
    • MasterSound™: Classify and upload your own sounds and music. Automatically rip commercial sound libraries to your TLS database.
  • $1,000 Download Credit to the 250,000 sound (and growing) Sonomic Online Library, featuring Sound Ideas, BBC, Clack and more. Update your library automatically - never buy another CD
  • Unlimited 24/7 Tech Support including free software upgrades and data backup


For more information on TLS systems call 877-SONOMIC (877-766-6642, international +1-212-604-0272) or email TLS@sonomic.com.


About Sonomic
Sonomic (www.sonomic.com) gives you instant access to the sounds you need through a suite of tools designed to optimize production efficiency and enhance creativity. The industry-leading Sonomic Sound EngineTM locates, auditions and imports samples and sound effects with unprecedented speed and accuracy. Sonomic's flagship Total Library Server integrates your own CD library with the Sound Engine to create a fast, efficient digital resource. Sonomic digitizes, categorizes and indexes your entire CD collection onto a custom-built server, searchable from any networked workstation. The Total Library Server connects automatically to the 200,000 sound (and growing) Sonomic Online Library, featuring Sound Ideas, the BBC, Serafine, Zero-G, Q Up Arts, Valentino, and many other top libraries. The net result is that hundreds of thousands of sounds are instantly available, so you always have exactly what you need right at your fingertips.


About Grey Worldwide
Grey Global Group ranks among the largest global communications companies in the world. Its parent company is WPP (NASDAQ: WPPGY). Grey Global Group operations branded independent business units in many communications disciplines including general advertising, public relations/public affairs, healthcare marketing, brand development, relationship marketing, sales promotion and interactive marketing, and on-line and off-line media services.